Justin David McMillen

Digital Strategy & Systems Analyst

Operations-Grounded Systems Architect


Designing coherent digital infrastructure across messaging, automation, and experience layers—grounded in real-world operations.



Remote-First • Snohomish County • Seattle Area


Remote-First • Snohomish County • Seattle Area


linkedin.com/in/justindavidmcmillen

justindavid@digitaldovemedia.com



Download Resume (PDF)

About
────────────

ABOUT
────────────

ABOUT
────────────

I build clarity inside complex digital systems.


My work focuses on aligning messaging, user experience, automation, and operational logic into cohesive environments that perform reliably at scale. Rather than treating these as separate disciplines, I approach them as interconnected layers of a single system—where each decision influences how the whole functions.


My background spans high-volume operational environments and independently built digital platforms, shaping how I think about systems under real-world constraints. I design infrastructure that supports clear communication, disciplined execution, and measurable performance.


Experience includes physical systems (fabrication), operational systems (production and logistics), execution environments (retail), and digital systems (UX, automation, and infrastructure).



I build clarity inside complex digital systems.


My work focuses on aligning messaging, user experience, automation, and operational logic into cohesive environments that perform reliably at scale. Rather than treating these as separate disciplines, I approach them as interconnected layers of a single system—where each decision influences how the whole functions.


My background spans high-volume operational environments and independently built digital platforms, shaping how I think about systems under real-world constraints. I design infrastructure that supports clear communication, disciplined execution, and measurable performance.


Experience includes physical systems (fabrication), operational systems (production and logistics), execution environments (retail), and digital systems (UX, automation, and infrastructure).



SYSTEMS CAPABILITIES
────────────

Digital Architecture
UX structure, messaging systems, SEO frameworks, navigation logic, and conversion flow design


Automation & Infrastructure
CRM integration, lifecycle workflows, email systems, and delivery automation


Operational Systems Awareness
Production environments, logistics coordination, quality control, and constraint-driven execution


Performance & Analytics
Tracking implementation, engagement analysis, and system-level optimization


Cross-Functional Alignment
Bridging digital experience, business objectives, and operational execution



STARTEGIC & ANALYTICAL APPROACH
────────────

STRATEGIC & ANALYTICAL APPROACH
────────────


  • Systems thinking and pattern recognition across interconnected environments


  • Translating complex inputs into structured, actionable frameworks


  • Identifying constraints, dependencies, and points of leverage within systems


  • Synthesizing qualitative insights into clear strategic direction


  • Structuring messaging and narrative for clarity, alignment, and intent


  • Cross-functional perspective across digital, operational, and execution layers


  • Independent, focused execution in remote and unstructured settings



PROFESSIONAL Experience
────────────

Digital Dove Media LLC


Founder | Strategy, Digital Infrastructure & Systems Execution

Seattle, WA | 2022 - present


Designed and built a 30+ page, mobile-first digital platform from the ground up, leading information architecture, UX/UI structure, navigation logic, and system performance.



  • Developed SEO architecture (keyword strategy, metadata, internal linking, URL hierarchy) to support long-term discoverability


  • Integrated CRM, email marketing, and payment systems (AWeber, Stripe, PayPal) with automated workflows


  • Built landing pages and lifecycle email sequences aligned to messaging and conversion strategy


  • Implemented analytics tracking (GA4, Search Console) to measure engagement and performance


  • Conducted A/B testing and UX refinements to improve clarity and conversion


  • Produced and structured messaging frameworks, narrative systems, and visual communication assets aligned to conversion and brand continuity.


  • Operated as sole architect across strategy and execution, building a fully integrated digital ecosystem from concept through deployment.


Seattle, WA | 2022 - present


Designed and built a 30+ page, mobile-first digital platform from the ground up, leading information architecture, UX/UI structure, navigation logic, and system performance.



  • Developed SEO architecture (keyword strategy, metadata, internal linking, URL hierarchy) to support long-term discoverability


  • Integrated CRM, email marketing, and payment systems (AWeber, Stripe, PayPal) with automated workflows


  • Built landing pages and lifecycle email sequences aligned to messaging and conversion strategy


  • Implemented analytics tracking (GA4, Search Console) to measure engagement and performance


  • Conducted A/B testing and UX refinements to improve clarity and conversion


  • Produced and structured messaging frameworks, narrative systems, and visual communication assets aligned to conversion and brand continuity.


  • Operated as sole architect across strategy and execution, building a fully integrated digital ecosystem from concept through deployment.


Pepsi Bottling Group


Lead / Operations Support

Seattle, WA | 2001 - 2007


Worked within high-volume beverage production and distribution environments, supporting coordination across warehouse, plant operations, and logistics systems.


Key Contributions:


  • Supported production and distribution workflows across warehouse and plant systems


  • Contributed to Rainier Plant operations recognized with the Thomas Kempler Award for Quality


  • Maintained OSHA-aligned compliance and safety documentation


  • Conducted quality checks and supported waste reduction efforts


  • Reinforced process integrity across high-volume operations


  • Developed a practical understanding of how complex operational systems

    function under pressure and maintain performance at scale.


Seattle, WA | 2001 - 2007


Worked within high-volume beverage production and distribution environments, supporting coordination across warehouse, plant operations, and logistics systems.


Key Contributions:


  • Supported production and distribution workflows across warehouse and plant systems


  • Contributed to Rainier Plant operations recognized with the Thomas Kempler Award for Quality


  • Maintained OSHA-aligned compliance and safety documentation


  • Conducted quality checks and supported waste reduction efforts


  • Reinforced process integrity across high-volume operations


  • Developed a practical understanding of how complex operational systems

    function under pressure and maintain performance at scale.


Coca-Cola Bottling Co. of Washington


Route & Merchandising Support

Marysville, WA | 2000 -2001


Supported route-level operations and merchandising execution across multiple retail accounts in fast-paced environments.



Key Contributions:


  • Managed merchandising, inventory rotation, and in-store compliance


  • Built promotional displays aligned with brand and sales objectives


  • Maintained product availability across changing store conditions


  • Strengthened store relationships to improve fulfillment accuracy


  • Gained direct experience at the intersection of customer experience and operational execution.


Marysville, WA | 2000 -2001


Supported route-level operations and merchandising execution across multiple retail accounts in fast-paced environments.



Key Contributions:


  • Managed merchandising, inventory rotation, and in-store compliance


  • Built promotional displays aligned with brand and sales objectives


  • Maintained product availability across changing store conditions


  • Strengthened store relationships to improve fulfillment accuracy


  • Gained direct experience at the intersection of customer experience and operational execution.


American Rigging & Supply


Fabrication & Field Support

San Diego, CA 1997 - 1999



Executed precision fabrication and field support in industrial environments, building systems from technical schematics under real-world constraints.



Key Contributions:


  • Fabricated rigging systems from engineering drawings


  • Performed load testing and inspections on cranes and marine equipment


  • Documented performance and repair logs for quality assurance


  • Supported field troubleshooting and client-specific solutions


  • Maintained safety-first execution under production constraints


  • Worked in environments where precision, safety, and reliability were critical.


San Diego, CA 1997 - 1999



Executed precision fabrication and field support in industrial environments, building systems from technical schematics under real-world constraints.



Key Contributions:


  • Fabricated rigging systems from engineering drawings


  • Performed load testing and inspections on cranes and marine equipment


  • Documented performance and repair logs for quality assurance


  • Supported field troubleshooting and client-specific solutions


  • Maintained safety-first execution under production constraints


  • Worked in environments where precision, safety, and reliability were critical.


Education
────────────

Shoreline Community College

AAAS Marketing (In Progress)

Shoreline Community College



Coursework & Training:


Digital Marketing · SEO · UX · Copywriting · Systems Thinking · Analytics · Agile Concepts · Human Relations



AAAS Marketing (In Progress)

Shoreline Community College



Coursework & Training:


Digital Marketing · SEO · UX · Copywriting · Systems Thinking · Analytics · Agile Concepts · Human Relations



HONORS
────────────

HONORS
────────────

Academic Recognition


  • Phi Theta Kappa Honor Society — Inducted for academic excellence


  • President’s List — Multiple quarters


  • Strong cumulative GPA (verified via transcript)



SYSTEMS & PLATFORMS
────────────

Experience Design & Web Infrastructure
Framer · Convertri


Automation & Lifecycle Systems
AWeber · CRM workflows · Email sequencing


Payments & Transaction Systems
Stripe · PayPal


Analytics & Performance Tracking
Google Analytics (GA4) · Google Search Console


Content & Asset Production
Canva · Loom



SELECTED WORK
────────────

Systems Portfolio


digitaldovemedia.com/systems




Contact

────────────



Email


justindavid@digitaldovemedia.com


LinkedIn


linkedin.com/in/justindavidmcmillen




View the Portfolio →