Justin David McMillen

Digital Strategy & Systems Analyst

Designing coherent digital infrastructure across messaging, automation, and experience layers.


Operations-Grounded Systems Architect

Remote-First • Snohomish County • Seattle Area


Remote-First • Snohomish County • Seattle Area


linkedin.com/in/justindavidmcmillen

justindavid@digitaldovemedia.com

Download Resume (PDF)

About
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ABOUT
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ABOUT
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I build clarity inside complex digital systems.


At the core of my work is a simple objective: reduce noise, increase signal, and bring coherence to complexity.


My path hasn’t been linear — it spans high-volume operational environments and independently building digital platforms from the ground up. That combination shapes how I think: systems behave predictably when structure, incentives, and information are aligned.


I design infrastructure where messaging, analytics, workflow automation, and governance integrate into a cohesive operating environment. Rather than treating tools as isolated platforms, I architect systems that support disciplined decision-making, operational stability, and scalable growth.


What ties it together is systems thinking — the ability to step back, see the whole, identify constraints, and translate complexity into coherent direction.


I’m drawn to digital strategy roles where data, user experience, and operational execution intersect — and where thoughtful structure produces durable results.


Remote-first. Independent. Structured. Focused on building systems that hold together as they grow.


Selected system architecture work is documented in the portfolio exhibits accompanying this CV.



I build clarity inside complex digital systems.


At the core of my work is a simple objective: reduce noise, increase signal, and bring coherence to complexity.


My path hasn’t been linear — it spans high-volume operational environments and independently building digital platforms from the ground up. That combination shapes how I think: systems behave predictably when structure, incentives, and information are aligned.


I design infrastructure where messaging, analytics, workflow automation, and governance integrate into a cohesive operating environment. Rather than treating tools as isolated platforms, I architect systems that support disciplined decision-making, operational stability, and scalable growth.


What ties it together is systems thinking — the ability to step back, see the whole, identify constraints, and translate complexity into coherent direction.


I’m drawn to digital strategy roles where data, user experience, and operational execution intersect — and where thoughtful structure produces durable results.


Remote-first. Independent. Structured. Focused on building systems that hold together as they grow.


Selected system architecture work is documented in the portfolio exhibits accompanying this CV.



Strategic Focus


  • Systems Thinking & Pattern Recognition


  • Qualitative Analysis & Synthesis


  • Research & Insight Development


  • Strategic & Analytical Support


  • Content & Messaging Frameworks


  • Cross-Functional Perspective


  • Clear Written & Verbal Communication


  • Remote & Independent Work Execution


Digital Strategy Stack


  • Performance analytics & behavioral insight


  • SEO & content ecosystem structuring


  • Messaging architecture & positioning frameworks


  • Workflow automation & lifecycle systems


  • UX-aligned optimization

Experience
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Digital Dove Media LLC


Founder | Strategy, Digital Infrastructure & Systems Execution

Seattle, WA | 2022 - present


Designed and built a 30+ page mobile-first digital platform from the ground up, overseeing information architecture, UX structure, navigation logic, and performance optimization.


  • Translated brand positioning and business objectives into structured digital systems.


  • Led full-site SEO implementation including metadata frameworks, keyword clustering, URL hierarchy, and internal linking architecture aligned to long-term search intent.


  • Integrated analytics tracking, Google Search Console, CRM systems, automation workflows, and payment processors to support measurable performance monitoring and lifecycle management.


  • Conducted A/B testing and usability refinements to improve clarity, conversion performance, and user flow.


  • Applied accessibility standards and compliance awareness across content and media environments.


  • Produced and structured messaging frameworks, narrative systems, and visual communication assets aligned to conversion and brand continuity.


  • Built and maintained the entire ecosystem independently — translating complex requirements into coherent, scalable infrastructure.

Seattle, WA | 2022 - present


Designed and built a 30+ page mobile-first digital platform from the ground up, overseeing information architecture, UX structure, navigation logic, and performance optimization.


  • Translated brand positioning and business objectives into structured digital systems.


  • Led full-site SEO implementation including metadata frameworks, keyword clustering, URL hierarchy, and internal linking architecture aligned to long-term search intent.


  • Integrated analytics tracking, Google Search Console, CRM systems, automation workflows, and payment processors to support measurable performance monitoring and lifecycle management.


  • Conducted A/B testing and usability refinements to improve clarity, conversion performance, and user flow.


  • Applied accessibility standards and compliance awareness across content and media environments.


  • Produced and structured messaging frameworks, narrative systems, and visual communication assets aligned to conversion and brand continuity.


  • Built and maintained the entire ecosystem independently — translating complex requirements into coherent, scalable infrastructure.

Pepsi Bottling Group


Lead / Operations Support

Seattle, WA | 2001 - 2007


Supported coordination, quality control, and workforce allocation in high-volume distribution operations.


  • Reinforced process integrity and standards compliance across teams.


  • Operated within fast-paced environments requiring sequencing discipline and performance under constraint.


  • Developed practical insight into how incentives, workload pressure, and operational structure impact outcomes.

Seattle, WA | 2001 - 2007


Supported coordination, quality control, and workforce allocation in high-volume distribution operations.


  • Reinforced process integrity and standards compliance across teams.


  • Operated within fast-paced environments requiring sequencing discipline and performance under constraint.


  • Developed practical insight into how incentives, workload pressure, and operational structure impact outcomes.

Coca-Cola Bottling Co. of Washington


Route & Merchandising Support

Marysville, WA | 2000 -2001


Managed route-level operations, merchandising execution, and stakeholder communication while balancing daily constraints and broader distribution priorities.

Marysville, WA | 2000 -2001


Managed route-level operations, merchandising execution, and stakeholder communication while balancing daily constraints and broader distribution priorities.

American Rigging & Supply


Fabrication & Field Support

San Diego, CA 1997 - 1999


Executed precision fabrication from technical schematics and supported field troubleshooting under variable industrial conditions.

San Diego, CA 1997 - 1999


Executed precision fabrication from technical schematics and supported field troubleshooting under variable industrial conditions.

Earlier retail experience available upon request.

Education
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Shoreline Community College

Associate Degree Coursework — Business, Marketing, Systems Thinking


Concentrated on systems thinking, marketing strategy, and business fundamentals, with an emphasis on analytical reasoning, structured problem-solving, and real-world application in digital and organizational contexts.

Associate Degree Coursework — Business, Marketing, Systems Thinking


Concentrated on systems thinking, marketing strategy, and business fundamentals, with an emphasis on analytical reasoning, structured problem-solving, and real-world application in digital and organizational contexts.

Honors

Academic Recognition


  • Phi Theta Kappa Honor Society — Inducted for academic excellence


  • President’s List — Multiple quarters


  • Strong cumulative GPA (verified via transcript)


Contact

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Email

justindavid@digitaldovemedia.com


LinkedIn

linkedin.com/in/justindavidmcmillen




View the Portfolio →